When you visit our website, information about you is collected, which is used to customize and improve our content and to create more value in the ads displayed on the page. If you do not want information to be collected about you, you should delete your cookies and refrain from further use of the website. In the sections below, we have elaborated on what information is collected, its purpose, and which third parties have access to it.

The website uses "cookies," which are a text file stored on your computer, mobile phone or similar device with the purpose of recognizing it, remembering settings, performing statistics, and targeting ads. However, cookies cannot contain harmful code such as viruses. You can delete or block cookies. You can do this by following this guide: If you follow the guide and delete or block cookies, the ads you see will only be less relevant to you, while they will appear more frequently. You may also risk that the website does not function optimally, and that there is content that you cannot access.

Personal information is any type of information that can be attributed to you to some extent. When you use our website, we collect and process a range of such information. This happens, for example, through completely ordinary interactions on the website, such as signing up for our newsletter, participating in a competition/survey, registering as a new user/subscriber, or through other use of services or purchases through our website.
We typically collect and process the following types of information: a unique ID and technical information about your computer, tablet, or mobile phone, your IP number, geographical location, and which pages you click on. To the extent that you explicitly consent and enter the information yourself, we also process: name, telephone number, email, address, and payment information. This typically happens in connection with creating a login or making a purchase on the site.

We process your personal information securely and confidentially in accordance with applicable law, including the General Data Protection Regulation and the Data Protection Act. Your information will only be used for the purpose for which it was collected and will be deleted when this purpose has been fulfilled or is no longer relevant. We have taken technical and organizational measures to prevent your information from being accidentally or unlawfully deleted, disclosed, lost, impaired, or come to the knowledge of unauthorized persons, misused, or otherwise processed in violation of the law.

The information is used to identify you as a user and show you the ads that are most relevant to you, to record your purchases and payments, and to be able to provide you with the services you have requested, such as receiving newsletters. In addition, we use the information to optimize and improve our services and content.

Period of Storage:
We store information for the period permitted by law and delete it when it is no longer necessary or relevant. The period depends on the nature of the information and the reason for storage. Therefore, it is not possible to give a general timeframe for when information is deleted.

Disclosure of Information:
Data about your use of the website, which ads you receive and possibly click on, geographical location, gender, age segment, etc. are disclosed to third parties to the extent that the information is known and if we use third parties. You can see which third parties are involved in the Cookies section above. The information is used for targeted advertising.
We also use a number of third parties for storage and processing of data. They only process information on our behalf and are not allowed to use it for their own purposes.
Disclosure of personal information such as name and email address will only occur if you give your consent to it. We only use data processors in the EU or in countries that can provide sufficient protection for your information.

Insight and Complaints:
You have the right to know what personal information we process about you in a common format (data portability). You can also object to the use of the information at any time. You can also revoke your consent for the processing of information about you. If the information processed about you is incorrect, you have the right to have it corrected or deleted. Inquiries can be made to: If you want to complain about our processing of your personal information, you can also contact the Data Protection Agency.

The website is owned and published by:
MyPureWay ApS
Frølichsvej 2
2930 Klampenborg
Telephone: 23 32 56 57